Social Media Specialist

by Tourism Canmore Kananaskis

Office & Administration
Canmore
$51500 - $57000 / year
Application ends : February 2, 2025

How to Apply: Email hr@explorecanmore.ca

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Job Overview

  • Date Posted
    January 17, 2025
  • Location
    Canmore
  • Wage/Salary
    $51500 - $57000 / year
  • Contact Name
    Bruce Marpole
  • Open Positions
    1
  • Staff Accommodation
    No
  • Position Duration
    Permanent
  • Position Type
    Full-Time
  • Workplace Inclusion Charter Signatory
    Bronze

Job Description

As the Social Media Specialist for Tourism Canmore Kananaskis, you’ll play a pivotal role in
weaving the narrative of Canmore and Kananaskis across the digital landscape while
shaping and executing our online presence. This position involves building and
implementing social media strategies, creating engaging content, and ensuring our brand
resonates across various platforms.

As a key member of our team, you will curate and create content that goes beyond the
ordinary, resonating with our audience on platforms like Instagram, YouTube, Facebook,
Pinterest and X. Your role extends beyond content creation; it involves building on our
brand persona, fostering visitor engagement, and contributing to our sustainable tourism
goals.

Responsibilities:
Content Creation:
– Develop and curate compelling content aligned with brand standards.
– Manage blogs, video feeds, and trending social networking sites.
– Work with photographers, videographers, and Content Creators to develop and
amplify content.
– Stay abreast of social media trends and best practices.

Strategy Implementation:
– Build and execute social media strategies to enhance brand awareness and
drive engagement.
– Create and manage campaigns, aligning them with overall marketing goals.
– Collaborate with team members to develop and align micro social media
campaigns based on business needs.
– Research and identify opportunities to increase our online presence.

Analytics & Reporting:
– Provide comprehensive analytics, data presentations, and resource
management reports.
– Use analytics to refine strategies and optimize future campaigns
– Monitor and report on the performance of social media initiatives.

Community Engagement:
– Handle direct messages, comments, and interactions across all platforms to
foster engagement.
– Other tasks as assigned.

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Start Date
February 24, 2025
Job Requirements

Skills and Qualifications:
- Strong project management and organizational skills.
- In-depth knowledge of various social media platforms and their audiences.
- Effective communication skills, both written and verbal.
- Ability to create and edit videos for social media use.
- Strong creativity, storytelling, and an understanding of the tourism industry.
- Strong writing and editing skills.
- Team player with the confidence to lead and collaborate across departments.
- Quick learner with good technical understanding of hardware and software.

Experience:
- Previous experience managing social media accounts in public relations,
marketing, sales, or community management.
- Experience using media management and intelligence tools.
- Experience analysing and reporting on multiple data sets as it pertains to social
media and campaign performance.
- Proven ability to deliver projects on time, within budget, and error-free.
- Experience working with Large Language Models an asset.
- Bachelor's Degree, preferably in Communications, English, Public Relations,
Marketing, Journalism, Design, or Political Science.
- Consideration given to lower levels of education with a strong passion for the
industry.
- Experience with design tools such as Canva or Adobe Creative Suite an asset.

Perks & Benefits

Location:
Situated amidst the awe-inspiring landscapes of Canmore and Kananaskis, this role isn't
just a job; it's an invitation to be an integral part of our vibrant mountain community. We
are seeking a candidate who not only possesses the necessary skills but also shares a
connection with the Bow Valley. This is an opportunity to contribute to the story of
Canmore and Kananaskis while being immersed in the very surroundings that make our
destination extraordinary. As such, preference will be given to candidates residing in the
Bow Valley region, as we believe that the best storytellers are those who live and breathe
the mountain lifestyle every day. Join us in shaping the digital narrative of one of Canada's
most stunning destinations.

Our office is in Canmore, Alberta. This position has the potential to be in-person, or hybrid
after a probationary period. Join us in transforming the way we live in the world!

Diversity, Equity & Inclusion:
Tourism Canmore Kananaskis is strongly committed to employment equity within our
community, and to recruiting a diverse team of staff. We encourage applications from
people of all races, ethnicities, genders, sexual orientations, gender identities, gender
expressions, socio-economic standings, ages, religions, and national origins. TCK is an
equal opportunity employer committed to considering applicants who identify as part of
an equity group. We value a wide range of skills, experiences, and backgrounds and
encourage all qualified candidates to apply. We are working to eliminate barriers for
applicants and team members from equity-seeking groups. If you require
accommodations during the application or hiring process, please contact
hr@explorecanmore.ca or 1-855-678-1295.

English Fluency
Intermediate

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