Communications Manager
Job Overview
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Date PostedJanuary 17, 2025
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Location
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Wage/Salary$58500 - $65000 / year
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Contact NameBruce Marpole
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Open Positions1
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Staff AccommodationNo
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Position DurationPermanent
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Position TypeFull-Time
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Workplace Inclusion Charter SignatoryBronze
Job Description
The Communications Manager is responsible for creating and executing TCK’s
communications strategies. This position plays a critical role in promoting, enhancing, and
protecting TCK’s brand reputation while ensuring alignment with the organization’s goals
and values.
The successful candidate will contribute significantly to the development and
implementation of a comprehensive communications plan, stakeholder engagement and
community engagement strategies. This role will also collaborate closely with the
Marketing Team to support earned media initiatives and other marketing efforts.
Responsibilities:
Strategy Development & Execution:
– Develops and implements TCK’s corporate communications strategy, including
channel-specific and audience-focused approaches.
– Actively engages, cultivates, and manages press relationships to secure
coverage that highlights TCK’s priorities, events, and projects.
– Supports the creation of an organization-wide stakeholder engagement strategy
to engage and support tourism businesses in Canmore and Kananaskis.
– Works with the Director, CEO, and team members to identify communications
opportunities and execute solutions.
– Advises on crisis management, reputational risk issues, and special projects as
needed.
– Leads or supports the development of corporate strategies and initiatives in
alignment with TCK’s mission, vision, and values.
Stakeholder Engagement & Communications:
– Manages or supports stakeholder engagement activities, including AGMs,
training events, business newsletters, LinkedIn, and other platforms.
– Oversees or assists with the production of corporate materials, including the
business plan, and other collateral.
– Crafts talking points, speeches, presentations, and other materials for leadership
as needed.
– Builds and nurtures business relationships with industry partners, and media to
foster collaboration and alignment.
– Ensures all communications adhere to TCK’s Brand and corporate
communication standards.
– Writes or supports the creation of blog posts and consumer-facing materials in
collaboration with the Marketing Manager.
– Represents TCK at relevant travel media and industry events.
Operations & Administration:
– Manages or supports the communications budget, including invoice processing
and budget tracking.
– Oversees or assists with grant applications and reporting to ensure maximum
funding.
– Updates Communication KPIs and ensures relevant articles are published on the
website.
– Performs other duties as assigned.
Start Date
Job Requirements
Skills and Qualifications:
- Proven ability to develop and execute communication strategies.
- Strong project management, and organizational skills.
- Excellent written and verbal communication skills, including the ability to create high-quality content for a variety of audiences and platforms.
- Exceptional editing and proof-reading skills
- Demonstrated experience in stakeholder engagement.
- Familiarity with government relations and earned media practices.
General:
- Knowledge of the tourism and hospitality industry is an asset.
- Proficiency in tools like Microsoft Office, Teams, and basic CMS platforms.
- Experience working with Large Language Models an asset.
- Team player with the ability to lead and collaborate across departments.
- Experience with design tools like Canva or Adobe Creative Suite is a plus.
- Degree in Communications, Marketing, Public Relations, or a related field;
equivalent experience may be considered.
Perks & Benefits
Location:
Situated amidst the awe-inspiring landscapes of Canmore and Kananaskis, this role isn't just a job; it's an invitation to be an integral part of our vibrant mountain community. We are seeking a candidate who not only possesses the necessary skills but also shares a connection with the Bow Valley. This is an opportunity to contribute to the story of Canmore and Kananaskis while being immersed in the very surroundings that make our destination extraordinary. As such, preference will be given to candidates residing in the Bow Valley region, as we believe that the best storytellers are those who live and breathe the mountain lifestyle every day. Join us in shaping the digital narrative of one of Canada's most stunning destinations.
Our office is in Canmore, Alberta. This position has the potential to be in-person, or hybrid after a probationary period. Join us in transforming the way we live in the world!
Diversity, Equity & Inclusion:
Tourism Canmore Kananaskis is strongly committed to employment equity within our community, and to recruiting a diverse team of staff. We encourage applications from people of all races, ethnicities, genders, sexual orientations, gender identities, gender expressions, socio-economic standings, ages, religions, and national origins. TCK is an equal opportunity employer committed to considering applicants who identify as part of an
equity group. We value a wide range of skills, experiences, and backgrounds and encourage all qualified candidates to apply. We are working to eliminate barriers for applicants and team members from equity-seeking groups. If you require accommodations during the application or hiring process, please contact hr@explorecanmore.ca or 1-855-678-1295.
