Director of Sales & Marketing- Banff Collection Hotels – Royal Canadian Lodge | Banff Inn | Charltons Banff

Job Description

THE COMPANY:
Passion Drives Performance. InnVest succeeds because our people love what we do. Our entire team shares a deep-rooted passion for the world of hospitality & travel that extends far beyond the walls of our offices and locations.

Our company culture is built on collaboration. A nimble team where everyone has a voice at the table and an opportunity to pursue their passions. Our skillsets are as diverse as our portfolio, but we all have a singular focus: a belief that partnerships deliver the best results, an entrepreneurial approach to decision making, respect for others, a strong sense of integrity and a curiosity to challenge the status quo.
With over 100 hotels in our portfolio, representing 18 internationally recognized hotel brands, InnVest is the largest independent owner of hotels in Canada. In addition, our management team oversees the day-to-day activities of almost 90 hotels also making InnVest the largest independent operator of hotels in Canada. InnVest’s portfolio is geographically diverse with hotels from Vancouver, BC to Corner Brook, NL but also experientially diverse from roadside inns to luxury urban properties.
At InnVest, our mission is simple – to deliver outstanding guest experiences and superior returns on quality hospitality investment. A career at InnVest will provide you with unrivalled opportunities and invaluable exposure to Canada’s largest independently-owned and operated hotel portfolio.

THE ROLE
Imagine leading the commercial strategy for three distinctive hotels in one of Canada’s most iconic destinations.
We’re looking for an energetic, strategic and relationship-driven Director of Sales & Marketing to champion revenue growth across the Royal Canadian Lodge, Banff Inn and Charltons Banff. This is an opportunity to combine creativity with analytics, build meaningful client relationships, inspire a high-performing team and position our hotels as preferred choices for leisure travelers and group business in the heart of Banff National Park.
If you’re passionate about hospitality, thrive in a fast-paced environment and enjoy turning strategy into measurable results, we’d love to meet you.

About the Hotels
Our Banff Collection offers guests three unique experiences, each delivering authentic Rocky Mountain hospitality while appealing to a diverse mix of leisure and group travelers. Together, the portfolio represents a strong market presence supported by exceptional service, established recognition and a commitment to creating memorable guest experiences.

What You’ll Do
As the commercial leader for the portfolio, you’ll develop and execute integrated sales and marketing strategies that maximize revenue, grow market share and strengthen each hotel’s position within the Banff marketplace.
You’ll work closely with Operations, Revenue Management and Regional Leadership to identify opportunities, capitalize on market trends and build long-term partnerships that drive business year-round.
Key Responsibilities
• Develop and execute strategic sales and marketing plans aligned with annual revenue and profitability goals.
• Drive corporate group, leisure, wholesale and tour business across the hotel portfolio.
• Identify new business opportunities while expanding relationships with existing accounts.
• Lead all account management activities, including prospecting, negotiations, contracting and client retention.
• Collaborate with Revenue Management to optimize pricing, segmentation and business mix.
• Develop and oversee annual marketing plans, digital campaigns, partnerships and promotional initiatives.
• Represent the hotels at industry events, trade shows, sales missions and networking functions.
• Monitor market trends, competitor activity and demand patterns to identify growth opportunities.
• Prepare forecasts, budgets, sales reports and business reviews for senior leadership.
• Coach, mentor and inspire a culture of collaboration, accountability and continuous improvement.
• Build strong relationships with tourism partners, destination organizations and community stakeholders.

Why Join Us?
This role offers the opportunity to influence the success of three well-established hotels in one of the world’s most celebrated tourism destinations. You’ll join a collaborative leadership team that values innovation, accountability and entrepreneurial thinking while providing the resources and support needed to grow your career.
Whether developing strategic partnerships, launching creative marketing initiatives or celebrating team successes, you’ll have a direct impact on the continued growth and performance of our Banff Collection.
If you’re ready to lead with purpose, build lasting relationships and help shape the future of hospitality in Banff, we’d love to hear from you.

InnVest Hotels is an inclusive employer. As such, we welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We appreciate all applications, however only those applicants selected for an interview will be contacted.